I’ve been spending a lot of time on social media content writing lately.
And the funny thing about shifting from writing all day to social media marketing is that you start to realize the things that really engage you vs. how bummed you are when a content link isn’t as promised.
There are several social media content writing strategies that I really can’t say I approve of:
Overposters (literal feed hogs)
You may have heard that if you aren’t posting a few times a day on your feeds, not everyone sees your posts or will have the ability to react to you.
While this is true, remember that not everyone in your network has a zillion friends. If you are posting 10 times a day to someone who only has 300 friends (only. ha!), you could be hogging up their feed, making yourself look bad in the process (and eventually get deleted or hidden from their feeds.)
Personal language when it’s just a repost
Back in the day, when someone said, “I really loved …” I used to believe that they really loved it. But in today’s social media content writing, “How cool is number 11 on this list” is losing meaning. If you promote someone else’s work, make sure you actually find what you promote engaging.
Self-promotion (again and again and again)
Yes, you’re great. Everyone knows you’re great. It’s great that you’re great. Telling me doesn’t make it so; instead, give me expert facts, opinions and ideas related to your specialization so I can build my own aura around your greatness.
Dull, uninspired language
If your posts read like a textbook, they probably won’t get as much attention. Unless your brand is business to business and very corporate, stay away from dull, uninspired social media content writing.
It looks like:
These sit-ups are designed to work all your ab muscles.
Ow! These sit-ups really tore up my abs. I got great results. Have you tried them?
Posts that aren’t helpful/interesting
There are entire groups related to just reposting your content. I have yet to understand the actual point of this. No one in these forums is engaged with what they post or makes comments on it – negating the basic principles of social media, no?
It’s important to keep in mind that the reason you use social media is to:
- Virtually meet folks you’d never meet in person
- Find opportunities to work with big companies
- Help others find work/services
- Share your expertise and knowledge
And the truth about social media content writing is that the more engaged your audience is, the more visibility your posts get. In other words, it behooves you to ensure that you write interesting content, and then post it in ways that encourage people to comment or like what you’ve written.
Pay attention to your current process and try to note if you are engaging your audience (Do you get comments, like or shares? Does anyone ask questions?) vs. posting for sake of posting.
If not, try eliminating the above and let me know if my own advice works … (it will)