The success of the Facebook launch does not stop with the increase in the number of likes. The real success is getting them interact and stay active on the page. A call to action could be one effective mode which would encourage the users to interact. This would definitely boost the traffic, even when you get Facebook likes via advertising the visibility, and the promotion opportunities alike are plentiful.
Here are some effective ways that would take a Facebook page admin to call the fans to action.
Make the content relevant
Relevant contents will pull in a lot of Facebook users. The target should not be only on the advertising part but also on posting topics related to your business. It could be in the form of a quiz, tips or anything that is relevant and interesting. This would help in bringing in a lot of users who would like to interact.
Schedule the postings
The frequency of posting content is important. Fixing a routine time to post contents is essential. Aim at scheduling the post at times where people would be able to spend time to read it. It would be better to schedule them at times between 8 pm in the evening and 7 am in the morning. Make Sunday a special day and include regular activities every Sunday as this could draw the attention of the users to check your page on weekends.
Run contests and offer coupons
Contests are interesting to be held as well as to participate. It is an entertainment and a stress reliever for people living in this busy world. It helps in increasing the popularity of the page which in turn increases the number of visitors to the page. Conducting polls would yield a quality result. They could be conducted to comprehend the ongoing trend amidst the people. It could be a voting for a picture or a caption related to your business.
Regular status updates
Lack of activity becomes more obvious. Ensure that the page is updated on a regular basis with relevant contents in an interesting way. Do not overload the news feeds; instead, limit the updates to a decent number. Let the contents be fresh, images are catchy, and the videos an inspiring one.
Know a successful administrator’s code of behavior
Learning to respect the fans of the page is essential. Do not get personal but always remember to be friendly with them. Commit to memory that the page goes a success only on the fan’s support.
Follow the trend, follow the mind of the fans, follow time-keeping and eventually, you will follow success. All the very best!